Branding design for wellness companies, therapists and coaches

Designing brands that light people up

Emotionally intelligent branding that makes you feel confident, seen, proud and that lasts.

Luma Brand Studio

Bringing design clarity, warmth, and strategy to your brand.

Light bulb concept symbolising brand strategy and clarity for wellness brands and coaches

Luma Brand Studio creates brands that connect on an emotional level that work in the real world. We don't design for clients, we design with them and then guide them confidently forward.

We turn confusion into clarity and ideas into brands that stand the test of time. Every decision is grounded in audience psychology, commercial logic, and a whole lot of heart.

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What we do for you

Brand Strategy

Deep questioning before designing. We uncover what makes you different and build from there.

Visual Identity

Remember those amazing ideas locked up inside your mind? Together we can make them real.

Brand Messaging

Words that sound like you at your most confident. Clear, warm, and commercially sharp.

Brand Guidelines

Everything your brand needs to show up consistently, beautifully, everywhere. on and offline.

Confusion into Clarity

Why choose Luma Brand Studio?

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Emotionally Intelligent

Brands that make clients feel seen, confident, and proud. Work that lights people up.

Chess knight representing strategic brand design thinking for small businesses .

Strategy First

Deep questioning before designing. Every decision grounded in commercial logic.

Chain symbol representing strong and timeless brand identity design

Built to Last

Brands clients stay in love with years later. Timeless, not trendy.

Each project is a journey from confusion to clarity. Here's a selection of brands we had the privilege to bring to life.

What our clients are saying

Ryan. T

Small Business Owner

Client of Luma Brand Studio sharing testimonial for brand identity design

Abby was phenomenal to work with! Her service was first class, from taking the time to really get to know and understand my business, to her communication throughout the project and of course the amazing designs she produced for my brand.


Monique .V

Executive

Wellness business owner sharing testimonial for luma brand studio

As Abby was familiar with what I wanted/needed, she was quick to not only begin work, but to complete my request. I was so impressed with the final product, that I will be getting her assistance with a couple other projects. Clearly, I'd HIGHLY recommend Abby for any of your branding needs!


Arianna. C

Small business owner

Small business owner client testimonial for brand identity design services

Abby was really lovely to work with! After I explained that I would prefer face-to-face interaction over endless emails, we set up a time to chat and walk through my brand and its needs. She asked really great questions to better understand my brand, and she worked with me to create and design some very great stickers that we will be launching in the next few months. I'm so excited to continue watching her grow and I look forward to working together again!


Here are some of our video testimonials.

Are you ready to Glow?

Let's create a brand that feels like you only better. Confident, clear, and absolutely unforgettable!